Patient engagement, a familiar concept in modern-day healthcare, refers to the extent to which patients are involved in their own care, including understanding their medical conditions and adhering to their prescribed medication regimes. Patients who are more engaged in their health are found to be more likely to follow their care plans and medications, make healthier choices, and experience more positive health outcomes. Therefore, fostering patient engagement is crucial for healthcare organizations aiming to promote positive medication behaviors.
Medication adherence is closely related to patient engagement. Patients who do not fully understand their medical conditions, the reason behind their prescribed medications, or how to comply with their treatment plan are considered disengaged. They are more likely to suffer from the consequences of non-adherence, such as deteriorating health conditions, increased visits to the emergency department, and extended hospital stays.
To improve medication adherence and engagement, interventions are necessary. Not all interventions are equally effective, however. Patients today appreciate the convenience and personalization offered by modern technology, demanding an easy, seamless experience whether they’re at the doctor’s office or the pharmacy.
An increasing number of Patient Support Programs (PSPs) are leveraging artificial intelligence (AI) to enhance patient engagement and medication adherence. AI can predict difficulties before they surface, offer personalized interventions to individual patients, and improve program effectiveness and health outcomes. AI systems will more intelligently respond over time, using data to improve subsequent performance and amplify patient engagement.
AI helps optimize patient interventions by determining who to connect with for interventions, the ideal form of intervention for each person, the best content and messaging for each patient, and when and how often to communicate to instigate a change in the patient’s behavior.
AllazoHealth offers an AI solution that personalizes patient interventions, aiding in treatment initiation, adherence, and fulfillment of operational objectives. Improving patient engagement should be the top priority because of its substantial impact on health outcomes, medication adherence, and overall well-being, and AI has the potential to revolutionize the process.
